Privacy Policy

As a Hong Kong-based global e-commerce platform, BONITON LIMITED (“we”, “us”, or “our”) is committed to protecting the privacy and security of your personal information. This Privacy Policy explains how we collect, use, and manage your information when you use our website, place orders, or interact with our services. By accessing or using our platform, you agree to the practices outlined below.​

1. Collection and Use of Personal Information​

We collect personal information only for legitimate business purposes, in compliance with applicable data protection laws (including the Personal Data (Privacy) Ordinance of Hong Kong and international standards like the GDPR for EU users). The collection and use of your personal information are always transparent—we do not collect data without your knowledge, nor do we use it for purposes unrelated to the services we provide.​

2. What Personal Information We Collect​

We collect personal information that is necessary to fulfill your orders, improve our services, and communicate with you. This may include:​

  • Contact Information: Full name, email address, phone number, and delivery address (including postal code and country/region) to process and deliver your orders, and send shipment updates.​
  • Account Information: Username, password (encrypted for security), and account preferences (e.g., language, currency settings) when you create an account on our platform.​
  • Payment Information: Credit/debit card details, bank account information, or payment method identifiers (e.g., PayPal account ID) – note that we do not store full payment card details; these are processed by trusted third-party payment providers (e.g., Stripe, PayPal) compliant with PCI DSS standards.​
  • Order-Related Information: Details of products you purchase, order history, and communication about order issues (e.g., returns, refunds) to manage your transactions.​
  • Voluntary Information: Feedback, survey responses, or information you provide when contacting our customer support team, which helps us enhance service quality.​

3. How We Use Your Personal Information​

We use your personal information solely to support your interaction with our platform, including:​

  • Processing and delivering your orders, and updating you on order status (e.g., confirmation emails, shipping alerts).​
  • Managing your account (e.g., resetting passwords, updating preferences) and providing access to your order history.​
  • Communicating with you about service updates, promotional offers (only if you opt in), and responding to your inquiries or complaints.​
  • Improving our website and services (e.g., analyzing user behavior to optimize navigation, tailoring product recommendations based on purchase history).​
  • Ensuring security and preventing fraud (e.g., verifying payment details, detecting unauthorized account access).​

We will never share your personal information with third parties for their marketing purposes without your explicit consent.​

4. Collection and Use of Non-Personal Information​

Non-personal information refers to data that cannot identify you individually. We collect this information to understand user trends, improve our platform, and enhance the overall user experience. Examples include:​

  • Technical information: Browser type, operating system, device model, IP address (anonymized where possible), and pages visited on our website.​
  • Usage data: Time spent on our platform, number of visits, search queries, and interaction with website features (e.g., clicking on product links).​

We may collect non-personal information automatically through cookies, web beacons, or analytics tools (e.g., Google Analytics). This data is aggregated and used to:​

  • Monitor website performance (e.g., load times, error rates) and fix technical issues.​
  • Analyze user behavior to refine our product offerings and marketing strategies.​
  • Customize your browsing experience (e.g., remembering language settings without requiring account login).​

Non-personal information is not linked to your personal information and may be shared with third-party service providers (e.g., analytics firms) to assist with these purposes.​

5. Additional Provisions​

  • Third-Party Service Providers: We may share your personal information with trusted third parties who assist us in delivering services (e.g., courier companies for shipping, payment processors for transactions, IT service providers for website maintenance). These parties are contractually obligated to protect your information and only use it as instructed by us.​
  • Data Retention: We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Policy (e.g., until your order is completed and any returns/refunds are processed) or as required by law. After this period, we securely delete or anonymize your data.​
  • Data Security: We implement industry-standard security measures (e.g., encryption, firewalls, secure server storage) to protect your personal information from unauthorized access, disclosure, or theft. However, no online platform is 100% secure—we encourage you to use strong passwords and avoid sharing account details with others.​
  • Children’s Privacy: Our platform is not intended for users under the age of 16. We do not knowingly collect personal information from children. If we become aware of such collection, we will immediately delete the data.​

6. Privacy Questions​

If you have any questions, concerns, or requests related to this Privacy Policy (e.g., accessing, correcting, or deleting your personal information, opting out of promotional emails), please contact our privacy team at:​

We will respond to your inquiry within 30 business days and work to resolve any issues promptly.​